Executive hires. Top competitors. Operating expenses. Customer growth. These are just a few of the data points that help dealmakers determine whether a company is worth their time and investment. And while public companies are required to regularly disclose this type of information, generating profiles with this level of depth and detail for private companies is another story.
Discovering unsponsored investment opportunities traditionally requires teams to scour the internet, conference lists, market maps, buyer’s guides, and industry awards lists. Information is scarce and must be pieced together, making it difficult to know these companies beyond anything deeper than a surface level.
In contrast, using data that connects information across hundreds or even thousands of sources — also known as sources-first data — enables dealmakers to derive deeper, less obvious signals about private companies, their categories, and even their competitors. Check out the infographic below to learn more about these data signals and how they help dealmakers “read between the lines” to learn more about private targets.